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Tyler, The Creator Teases New Album Rollout With Billboard and Hotline

After a mysterious billboard containing a phone number and the phrase “CALL ME IF YOU GET LOST” popped up on Sunset Boulevard in Los Angeles, fans of Tyler, The Creator have speculated that he is teasing a new album release. The lower-left corner of the billboard features a Columbia Records logo, which has released his last two albums, ‘Flower Boy’ and ‘IGOR’.

Since the billboard was spotted on Wednesday, June 10th, a website containing the number has also been set up. If you call the number, you are redirected to a voice recording of a conversation between him and his mother. 

His mother starts,“His Daddy fine. Shit, his daddy’s fine. What you mean? He got his looks from me. This my n-gga though. My ride or die. I’d kill a muthafucka over this one right here, n-gga. I’d stand in front of a bullet on god over this one. My son used to record me beating bitch’s ass. Facts. I didn’t give a fuck. I boxed up on teachers, principals, mamas, kids. I didn’t give a fuck. Am I lying?”

Tyler responds, “You have no reason to.”

She then states, “No. You fuck with my kid, I’ll beat up a kid over my kid. OK? This little boy used to run. He was scared. I’d say, ‘Go get your bitch ass mama.’ I would beat your whole family and didn’t give a fuck. They’d be like, ‘Tyler’s mama crazy. Tyler’s mama crazy.’ Yep. Fuck with my kid. Tyler would be like, ‘Get ’em mom.’ They’d be like, ‘No, don’t do it.’”

The recorded conversation has sparked more conversations about an upcoming album with fans drawing connections to his pink bellhop outfit at the 2020 Grammys. People have pointed out that the trunk/luggage that Tyler carried had “CALL ME IF YOU GET LOST” on the tag. 

In addition, users on the Tyler, The Creator Reddit page have discovered a reference to an album in the code of the website. 

Yep its definitely an album, just confirmed. from tylerthecreator

Since ‘Bastard’ in 2007, the creator of GOLF le FLEUR has consistently dropped an album every two years. ‘IGOR’ was released in 2019. 

Tyler is constantly leaving behind clues: the billboard, luggage tag, website coding, and release pattern. All signs point us toward a new album in 2021. 

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