2020 has been the year of top-tier brand collaborations for Travis Scott, with the brand new announcement of a new hard-seltzer brand in partnership with Anheuser-Busch making waves.
Cactus Jack did not treat his fans to a new album in 2020, albeit topping charts with his hit single Franchise. However, the Houston native has been securing bags with various partnerships, namely with PlayStation and McDonald’s. Scott reportedly earned at least $5 million from the endorsement part of the deal with McDonald’s, with another estimated $15 million made through collaborative merchandise sales.
NOT NO ICE T https://t.co/kLFgVyS309
— TRAVIS SCOTT (@trvisXX) December 17, 2020
Not to mention the rapper also got a meal with his name.
The venture with Anheuser-Busch, named Cacti, sees La Flame founding his own brand of agave spiked seltzer inspired by his love of tequila.
“CACTI is something I’m really proud of and have put a ton of work into,” Scott said in a press release.
“Me and the team really went in, not only on getting the flavor right, but on thousands of creative photos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products. I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
On an Instagram post this week, Scott said he “..can’t wait to take this journey with the gang.”
Cacti will start appearing on store shelves in Spring 2021. The ABV is 7 percent, with the initial launch including three flavors: lime, pineapple, and strawberry.