In celebration of his latest single “Ultra Black” Nas partnered with Pantone Color to create an actual color “Ultra Black By Nas.” The partnership will come with new merch, including tees, coasters, a customer deck of cards & more with a portion of proceeds going to charity.
“Ultra Black” is the first single off Nas’ new album King’s Disease. The album is entirely produced by Hit-Boy and delivers one of the best bodies of work from Nas in years.
The project came as a surprise when Nas & Hit-Boy released “Ultra Black” they also announced the album and it released within a few weeks of the announcement.
“Utlra Black” was released on August 14 and immediately had Twitter talking because of the Doja Cat diss it included.
“Cash Money with the white tee and the soldier rag/We goin’ ultra black, unapologetically black/The opposite of Doja Cat, Michael Blackson black,” Nas raps on the song.
Doja Cat responded by changing the title of her latest single from “Ain’t Sh*t” to “N.A.S.”.
Besides the drama, the album is filled with great songs like “27 Summers”, “All Bad” Ft. Anderson .Paak and even a reunion of The Firm. Nas, AZ, Foxy Brown & Cormega, the original members of The Firm, re-united on the Hit-Boy produced “Full Circle”. The song ends with some words from none other than Dr. Dre himself, the original producer of The Firm.
If you haven’t heard King’s Disease yet be sure to check the album out as Nas proved once again, he’s still Nasty!